Turning Silver into Gold: How to Profit in the New Boomer Marketplace

Turning Silver into Gold: How to Profit in the New Boomer Marketplace By Mary Furlong Bill Novelli, As they age, America s 78 million baby boomers will live active, creative, inventive lives than any generation before them This represents enormous business opportunities In this book, one of the world s leading authorities on marketing to post 50 baby boomers offers a complete blueprint for profiting from that opportunity Dr Mary Furlong reveals breakthrough prAs they age, America s 78 million baby boomers will live active, creative, inventive lives than any generation before them This represents enormous business opportunities In this book, one of the world s leading authorities on marketing to post 50 baby boomers offers a complete blueprint for profiting from that opportunity Dr Mary Furlong reveals breakthrough product and service opportunities, and gives you the tools, resources, techniques, and data you need to build a profitable business around them Furlong draws on her experience leading SeniorNet and ThirdAge Media, as well as the Boomer Business Summit and 10,000 Business Plan Competition, where she has reviewed hundreds of new business plans targeting these emerging markets Turning Silver into Gold offers powerful insight into baby boomers new lifestyle transitions in housing, health, fitness, finances, family, fashion, romance, travel, and work and the new brand choices they re about to make Furlong shows how to segment baby boomer markets and find opportunities to innovate entirely new categories of products and services You ll discover which sales and marketing strategies really work and even uncover opportunities in the surprising worldwide boomer market Throughout, Furlong combines extensive, authoritative market research with inspirational case studies from passionate, tenacious entrepreneurs and brand leaders who are blazing new trails in these fast growing markets.. Turning Silver into Gold How to Profit in the New Boomer Marketplace As they age America s million baby boomers will live active creative inventive lives than any generation before them This represents enormous business opportunities In this book one of the worl

  • Title: Turning Silver into Gold: How to Profit in the New Boomer Marketplace
  • Author: Mary Furlong Bill Novelli
  • ISBN: 9780131856981
  • Page: 290
  • Format: Hardcover
  • 1 thought on “Turning Silver into Gold: How to Profit in the New Boomer Marketplace”

    1. Creative ideas for selling to baby boomersMost books that address the impact of the baby boom generation contain too many statistics and not enough insights Mary S Furlong tries to fight that trend with this slightly disjointed look at data and stories about companies that cater to this demographic group She relays interesting sagas about entrepreneurs, but sometimes omits the richness of detail that would give them the practical impact they deserve She weaves five baby boom trends global market [...]

    2. Desde Leader Summaries recomendamos la lectura del libro El nuevo mercado de la tercera edad, de Mary S Furlong.Las personas interesadas en las siguientes tem ticas lo encontrar n pr ctico y til innovaci n, nuevos mercados y sus oportunidades.En el siguiente enlace tienes el resumen del libro El nuevo mercado de la tercera edad, Modelos de negocio para satisfacer las necesidades de las personas mayores El nuevo mercado de la tercera edad

    3. Mary Furlong says tyhe Boomers are still going to influence the marketplace after the retire Furlong suggests that we forget that word Boomers with want to keep working and need to keep working There are linkss toi many useful web site that help people turn there aged wisdom into income

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